Buying signals for target accounts
Reach target accounts when they show signs they are actually looking.
SignalCatalyst watches every account on your target list for new leaders, job postings, funding, technology changes and other buying signals, and explains why each one matters, for B2B teams with long sales cycles.
No account. No card. No sales call.
- Every named account watched for signals
- Why each signal matters, with a first line
- Free scan of up to 200 accounts
The problem
Outbound depends on timing. The right message to the right person in a month when they have no reason to care is indistinguishable from spam.
Companies do have observable moments when they start looking: a new leader in the relevant function, a funding round, a job posting describing the exact problem, a technology change, an office opening. Nobody watches for them systematically.
Who it is for
Revenue leaders
Leaders of B2B sales teams with defined target account lists, deal sizes above 20,000 dollars and long sales cycles.
Demand generation leads
Marketing leads who want to know which target accounts are showing a buying signal, and what it was.
Would you notice when a target account starts looking?
Answer fourteen questions about the people changes, company events and technology changes you watch for, and how your team acts on them. See your coverage score and the signals you are most likely missing. Runs in your browser. No account, no card, no call.
Method: yes counts a question in full, partly counts half and no counts nothing. Each is weighted from one to three by how directly it affects reaching an account while it is looking, and the score is the weighted share out of a hundred. Unanswered questions are left out.
How it works
SignalCatalyst, from the first step to the result.
- 1
Share your target list
Up to 200 accounts for the free Signal Scan.
- 2
See recent signals
Which accounts have shown a buying signal in the last 90 days, what it was, and which show none.
- 3
Track accounts continuously
Every named account is watched for the events that precede a purchase in your category.
- 4
Reach out with context
Use why the signal matters and the suggested first line.
Know when a target account starts looking
SignalCatalyst watches every named account on your list for the events that historically precede a purchase in your category.
- 01
Leadership changes
Executive hires and departures in the relevant function.
- 02
Job postings
Job postings that describe the problem you solve.
- 03
Technology changes
Additions to and removals from an account's technology stack.
- 04
Funding, filings and expansion
Funding and acquisition activity, regulatory filings, and expansion and site announcements.
- 05
Complaints about incumbents
Public complaints about an incumbent vendor.
- 06
Context and a first line
Each signal arrives with why it matters and a suggested first line, so outreach references a real event rather than a generic pitch.
Questions people actually ask
What counts as a buying signal?
Events that historically precede a purchase in your category, such as executive hires and departures in the relevant function, job postings describing the problem, technology stack additions and removals, funding and acquisition activity, regulatory filings, expansion and site announcements, and public complaints about an incumbent vendor.
What does each signal include?
Why it matters and a suggested first line, so the outreach references a real event rather than a generic pitch.
What is the free Signal Scan?
A scan of a target account list of up to 200 accounts, showing which have shown a buying signal in the last 90 days, what it was, and which are showing none.
What does it cost?
490 dollars a month for 500 tracked accounts, or 1,290 dollars a month for 2,500 accounts with customer relationship system integration and alerting. Enterprise pricing applies above that.
Does it integrate with our customer relationship system?
Yes, on the 2,500-account plan, which includes customer relationship system integration and alerting.
Can we define our own signals?
Yes, on enterprise plans, which include custom signal definitions.
Who is it for?
B2B sales and marketing teams with defined target account lists, deal sizes above 20,000 dollars and long sales cycles.
Why should I trust the buying signal coverage check?
The score comes from your own answers, worked out in your browser. It checks what you watch for, not what has happened at your accounts; the free Signal Scan does that for a list of up to 200 accounts over the last 90 days.
Pricing
Start with a free scan. Plans are priced by the number of accounts tracked.
Signal Scan
Buying signals from the last 90 days across your list.
- Which accounts showed a signal
- What the signal was
500 accounts
Signal monitoring for 500 tracked accounts.
- Why each signal matters
- Suggested first lines
2,500 accounts
Signal monitoring for 2,500 tracked accounts.
- Customer relationship system integration
- Alerting
Prices in USD.
Would you notice when a target account starts looking?
Answer fourteen questions about the people changes, company events and technology changes you watch for, and how your team acts on them. See your coverage score and the signals you are most likely missing. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. SignalCatalyst never sees your inputs.