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Would you notice when a target account starts looking?

Answer fourteen questions about the people changes, company events and technology changes you watch for, and how your team acts on them. See your coverage score and the signals you are most likely missing. Runs in your browser. No account, no card, no call.

Your target accounts today

Answer for how things are today. Runs in your browser. Nothing is sent.

People changes

Do you notice when a target account hires a new leader in the function you sell to?

Do you notice when that leader leaves?

Do you track job postings at target accounts that describe the problem you solve?

Company events

Do you see funding rounds and acquisitions at target accounts when they are announced?

Do you see expansion and new site announcements?

Do you watch regulatory filings where they bear on what you sell?

Technology and vendors

Do you know when a target account adds or removes a technology related to yours?

Do you know which vendor each target account uses now?

Do you see public complaints about a target account's current vendor?

Acting on signals

Is someone responsible for acting on a signal in the week it appears?

Does the first message refer to the event itself rather than a generic pitch?

Is each signal recorded against the account in your customer relationship system?

Do you know which target accounts have shown no signal in the last 90 days?

Have you checked which events came before your past wins?

Answer the questions to see your score. It updates as you go.

Method: yes counts a question in full, partly counts half and no counts nothing. Each is weighted from one to three by how directly it affects reaching an account while it is looking, and the score is the weighted share out of a hundred. Unanswered questions are left out.

Would you notice when a target account starts looking?

Answer fourteen questions about the people changes, company events and technology changes you watch for, and how your team acts on them. See your coverage score and the signals you are most likely missing. Runs in your browser. No account, no card, no call.

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