Frequently asked questions
Questions people actually ask
What counts as a buying signal?
Events that historically precede a purchase in your category, such as executive hires and departures in the relevant function, job postings describing the problem, technology stack additions and removals, funding and acquisition activity, regulatory filings, expansion and site announcements, and public complaints about an incumbent vendor.
What does each signal include?
Why it matters and a suggested first line, so the outreach references a real event rather than a generic pitch.
What is the free Signal Scan?
A scan of a target account list of up to 200 accounts, showing which have shown a buying signal in the last 90 days, what it was, and which are showing none.
What does it cost?
490 dollars a month for 500 tracked accounts, or 1,290 dollars a month for 2,500 accounts with customer relationship system integration and alerting. Enterprise pricing applies above that.
Does it integrate with our customer relationship system?
Yes, on the 2,500-account plan, which includes customer relationship system integration and alerting.
Can we define our own signals?
Yes, on enterprise plans, which include custom signal definitions.
Who is it for?
B2B sales and marketing teams with defined target account lists, deal sizes above 20,000 dollars and long sales cycles.
Why should I trust the buying signal coverage check?
The score comes from your own answers, worked out in your browser. It checks what you watch for, not what has happened at your accounts; the free Signal Scan does that for a list of up to 200 accounts over the last 90 days.
Would you notice when a target account starts looking?
Answer fourteen questions about the people changes, company events and technology changes you watch for, and how your team acts on them. See your coverage score and the signals you are most likely missing. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. SignalCatalyst never sees your inputs.